We need users on our website, and if you are feeling like your website isn’t getting enough traffic – you’ve come to the right place.
Here are my tried and tested methods of boosting website traffic. (and if you don’t have an SEO strategy or haven’t implemented SEO on your website make sure to sign up for Prime SEO – the DIY SEO course).
1) Avoid Keyword Cannibalization.
When you target similar keywords and phrases on multiple pages of your website Keyword Cannibalization can occur. What this means is that one of your pages “eats” the other pages traffic. This happens because your pages are now competing with eachother by ranking for a similar search on the same page.
Are you thinking to yourself “shouldn’t I want to be ranking for multiple positions on the first page of Google?”
Yes you should.
BUT, you want to make sure that your blog posts aren’t stealing each other’s traffic because when this happens your visitors are being divided and ultimately it drags down your rankings for both pages.
What to do if you find pages that are competing with each other?
If you can’t change the context of the cannibalizing pages, merge their content and delete the least performing one. But make sure to add 301 redirects while merging your content so you don’t lose any given backlinks.
2) Keep User Intent Top of Mind
User Intent is the purpose of a user behind any search. It is their Intent – the why behind what they are searching for.
If your content doesn’t fulfill it, Google will rank you down. In other words, we can say if your content isn’t providing them what they are looking for, it’ll create a bad user experience.
Tips to satisfy User Intent:
- Make sure that BEFORE you are creating any piece of content, you step into the readers shoes. Why do they want to read it? What value does it provide? Will it solve their problem? Does it answer their search query?
- Before writing, make sure you know what type of content you are providing. Is it Navigational? Informational? Transactional? (You can learn more about this in the online SEO course Prime SEO.)
- Make sure to create a content marketing strategy based on your audience and niche so that you are proving relevant content.
3) Make sure you are Building Backlinks
Link building is a proven way to effectively boost organic website traffic. Backlinks are links from a page on one website to another. Search engines like Google use backlinks to help discover and rank content. According to my favourite SEO company Ahref’s, 90.63% of content gets no traffic from google and the #1 reason is because pages don’t have backlinks.
When you add inbound or outbound links in your content, your pages get more visibility. As a result, more eyeballs on your web pages. But about link building, one thing you should keep in mind. If not done right, link building can be bad for your website and can lead you to penalties.
4) And this goes without saying, your site needs a BLOG – how else are you going to consistently deliver valuable content and drive traffic to your site.
5) Analyze your Data
You need to have a clear picture of the Acquisition, Behaviour, and Conversion of your website. Without this you’ll be guessing on what is actually bringing traffic to your site.
Tips to Analyze Your Data for Better Insights
- Use Google Analytics – it’s free!
- Check how much organic, referral, and social traffic you are getting. And what platforms you’re getting traffic from.
- Look what devices your users prefer.
- How much traffic is converting? And what elements are dropping them off?
- Check pages/sessions, returning visitors, dwell time, etc. to find out how engaging your pages are.
READY to implement and build your SEO strategy? Head to PRIME SEO to sign up for our ecourse (it’s only $147!)