Laurel Brown Media Saskatchewan & Vancouver Website Design Ecourse, SEO, Graphic Design, Social Media Management
How to establish Authoritativeness on your website!

Ready to learn about Authority!! Let’s DO this!

Authoritativeness is important. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

 And it is one of the three pillars of Google’s E.A.T (expertise, authoritativeness, trustworthiness)

Establishing that you are an expert is important, but it’s only the beginning. On your website, you NEED to establish that you have authority in your area.

Authority in the world of websites means that YOUR website is the one that is being quoted, other experts are referring to YOU when it comes to relevant topics.

Why is this important?

Authoritative websites = helps HUGE with SEO / ranking.
When other websites begin to link to YOUR website it builds your domain authority.

“There is no better online endorsement that a website can get from another website owner, than a link.” (moz)

Link Building:
So how do you begin to build Authoritativeness and backlinks to your site (backlink = link from another site to yours)?

You need to create valuable content. (and if your content isn’t valuable, it’s spam).

What to know what Google considers as high-quality, authoritative content?

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Once you have your valuable content, you need to determine how you will deliver it.
Here are some ways:

Video series
A new tool
An interview series
How-to guide
or a simple blog post

I’m not going to pretend that creating content for your website is easy, because it’s not. It takes a commitment.  But it’s worth it.
Each time you make an effort, your website will begin to grow. 
It will begin to stand out. 
It will begin to show your E.A.T.  

And from there it will Snowball

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So set some time aside, and get working.  Your marketing efforts WILL pay off. 
 Your rankings WILL increase. And with this your business will GAIN more leads/traffic.

 Questions? I’m always just an email away (

 With gratitude,
Laurel Brown
LB Media

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